Web Designers need to stay on top of industry news, trends, and new technology. Standards are constantly changing and knowing how to stay relevant with your design is a necessary step in being a successful web designer.
Creating websites requires skills that are best learned in a classroom setting. It’s possible to land a great job as a self-taught web designer, but completing a college degree program arms a future designer with a comprehensive set of foundational skills they’ll need on a daily basis.
This is an ongoing skill set that should evolve over the course of a career since design preferences and styles continually change. Much can be learned in college, but motivated designers should seek additional instruction, reading and insight into the principles of aesthetics, layout, emphasis, contrast and creating a unified user experience.
Although not mandatory for a successful career, earning key industry certifications can help designers greatly improve their career prospects. Certifications demonstrate a high degree of proficiency and competency in crucial areas of the industry, such as design, e-commerce, site development and administration. Certification also provides employers with a benchmark of a candidate’s skills.
This isn’t something that can be mastered in college. Successful web designers have a strong portfolio of past projects they can show to potential employers. They also have a strong network of colleagues and business associates that they can tap for freelance projects, job opportunities, education and collaboration. Rookie web designers can build their brand by joining industry organizations, attending relevant conferences and networking events, and by striving for a high degree of personal excellence in their projects that will garner the respect of their peers and employers.